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What causes HTTP Referer to show up as empty/blank in web activity reporting?

Question asked by Jackson Fisher on Aug 22, 2019
Latest reply on Aug 22, 2019 by Sanford Whiteman

I pulled a web activity report today and saw that roughly half of our traffic did not have any sort of HTTP Referer. What would cause this field to show up as blank? Could it have something to do with the set up of the web page/ landing page/program that was created in marketo?

 

For some additional context, the majority of the blank/empty fields are related to campaigns being fulfilled by our sister team. I imagine that something is missing from their programs, that is already in use by my team. I am hoping to identify what exactly that is, so we can update their programs. 

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