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How can you find the demographics of the people that are opening emails for a specific email

Question asked by Michell Bauer on Aug 21, 2019
Latest reply on Aug 23, 2019 by Steven Vanderberg

I am trying to figure out what the similarities are between the people that are opening a particular email and who are not. We have a newsletter that we send out quarterly that is not performing well. We are trying to determine the type of person that is and is not opening this particular email. I do not find anything useful in email insights. I need to dig deeper than what state or country the email is being opened from considering our business is in only 1 state.