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Marketo and Unbounce - possible to combine fields in Marketo?

Question asked by Erik Hill on Aug 19, 2019
Latest reply on Aug 23, 2019 by Erik Hill



We're currently using Marketo with Unbounce landing pages. We need to combine last name, last 4 of the phone number, and the word 'Household' to populate the company field in Marketo, if possible.


Example Company field format in Marketo: Smith7890 Household


Is it possible to concatenate a full field (last name), capitalize the first letter and lowercase the rest, if needed, add the last 4 numbers of the phone, add a space, then add the word 'Household', all inside Marketo? Or is this something that needs to be done/can be done on the page via JS before sending the data to Marketo?


Sanford Whiteman, is this something you're familiar with?