We're currently using Marketo with Unbounce landing pages. We need to combine last name, last 4 of the phone number, and the word 'Household' to populate the company field in Marketo, if possible.
Example Company field format in Marketo: Smith7890 Household
Is it possible to concatenate a full field (last name), capitalize the first letter and lowercase the rest, if needed, add the last 4 numbers of the phone, add a space, then add the word 'Household', all inside Marketo? Or is this something that needs to be done/can be done on the page via JS before sending the data to Marketo?
Sanford Whiteman, is this something you're familiar with?