Our team is looking for a third-party integrator that will help us with reporting and analytics. We also would like something that accurately and succinctly displays this data in the form of a dashboard. It appears that tools like Bizible or rampmetrics would be best at meeting our needs since we'd like to have the following:
- Conversion tracking
- ROI broken down by channel (for revenue planning and forecasting)
- Improved multi-touch attribution
- Full funnel insights
- Presentation-ready analytics (This is important at the executive level as well)
If anyone is using Bizible or rampmetrics please let me know what your opinion is on these products (ease-of-use, price, reporting functionality, etc.).
If there is another tool I should look into please feel free to share.