Position Title: Marketing Automation Manager
Company: Grovo Learning, Inc.
Website: www.grovo.com
Compensation: Competitive salary/equity
Location: New York, NY
About Grovo
Grovo.com moves people and businesses ahead of the curve by providing the world’s most effective training on new technology. Featuring 4,000+ video lessons covering 100+ Internet tools, cloud services, and smart devices, Grovo teaches the practical skills and strategies necessary for success in modern work and life.
Since 2010, Grovo has been a pioneer of hyper-attentive training, a method that breaks down big ideas into small, easily digestible chunks. Every day, Grovo’s in-house team of experts, animators, and video editors produces 15+ bite-size video lessons designed to maximize retention. Each lesson is followed by advanced assessment items written by former LSAT and GMAT question writers, and supported with key takeaways, downloadable PDFs, and time-synced transcripts to ensure proficiency.
With tools and training ideal for consumers, businesses, educators, and governments, people in 150 countries are using Grovo to work smarter and become better technology users. K-12 school districts to 100 of the Fortune 500 have chosen to train their employees with Grovo’s powerful and intuitive training platform.
Grovo was founded in 2010, and is a privately-held, venture-backed online education company headquartered in New York City. Grovo has raised over $5.5M of Series A venture financing from some of Silicon Valley's most prestigious investors, including Greg Waldorf, Accel Partners, Costanoa Venture Capital, SoftTechVC, Lerer Ventures, Red Swan Ventures and David Tisch. For more information, please visit: http://www.grovo.com.
About the role
As our first Marketing Automation Manager and a member of the Marketing Team, you will help accelerate business results in a year that is already characterized by rapid growth. You will be responsible for developing and optimizing demand generation campaigns to accelerate qualified lead velocity for our B2B sales team for both the outbound and inbound marketing channels. You will also be the primary user and administrator of our Marketo account, building and optimizing marketing automation campaigns to support all demand generation initiatives.
Grovo’s customers are everywhere – maximizing qualified lead velocity will include segmenting our existing, growing userbase to deliver appropriate marketing campaigns, building programs and campaigns to drive outbound lead generation, optimizing campaigns for efficiency and scale, and reporting against growth KPIs.
Highly talented creative and engineering teams will be available to our Marketing Automation Manager to aid in the creation of beautiful assets, engaging product experiences, and full-funnel monetization reporting.
This position reports to Grovo’s Vice President of Marketing at our NYC headquarters.
Essential Functions
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Develop and execute multi-touch lead generation campaigns
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Work cross-functionally to create persona-based messaging in support of the entire buy-cycle
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Management of the company’s marketing automation platform (Marketo). Create content and set up workflows which result in better marketing metrics, increased conversion rates, improved lead tracking and ultimately more qualified opportunities.
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Prepare weekly reports on campaign pipeline impact
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Track, analyze and report on campaign effectiveness, modifying when necessary
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Create repeatable programs to generate and nurture leads through the marketing and sales pipeline
Professional Requirements
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A minimum of 2 years of professional experience in a marketing operations role, with experience using Salesforce and Marketo
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Demonstrable success in both building new campaigns, reporting against them, and optimizing them to KPI goals
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Excellent analytical skills, with the ability to quickly process large data sets and take action based on qualitative and quantitative results
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Excellent spoken and written communication, with the ability to summarize test results and tactical decision-making for executive review
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Experience and functional knowledge of split testing and marketing optimization
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Located in the New York Tri-State area or willing to move for the right opportunity
Preferred
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Professional experience in using Google Drive and Analytics
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Proficiency in HTML and CSS
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Proficiency with SQL for database queries
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Experience in using Optimizely, CrazyEgg
Personal
The ideal candidate:
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Is hungry for an opportunity to have an immediate, meaningful impact on a rapidly scaling business
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Is methodical in data analysis
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Is detailed oriented
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Has superior time management skills
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Is proactive, creative, and able to work individually as well as part of a team
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Takes pride in his/her work
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Listens and gets clarification, and is unafraid to ask questions
Compensation
Competitive base salary, stock options, health benefits, as well as access to our facilities such as the game room and fully stocked kitchen.
Please contact Caroline Jenkins: cjenkins@grovo.com or apply directly: http://grnh.se/taeyp1
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