This position is open in Santa Clara, CA. Remote employees in US may also apply. To learn more, see below or click here.
Job Description Summary:
DataStax delivers the always-on, Active Everywhere distributed hybrid cloud database built on Apache Cassandra™. We are seeking a talented Sr. Marketing Operations Analyst to join our team.
This role is responsible for defining the global lead management system and optimizes the underlying policy, process and technology for overall improved performance. Owns marketing database and actively manages health and engagement results.
Essential Job Functions:
Directly manage the design, development, segmentation, execution, and measurement of demand generation and lead nurturing programs
Develop and maintain a set of best-practice standards for gathering marketing program execution requirements that follow the set-up of the architecture within the marketing automation (Marketo) and sales automation (SFDC) systems
Develop and maintain various sets of digital templates (emails, landing pages, banner ads, etc.) within the marketing automation platform to be utilized globally
Maintain the integrity and quality of our database by defining processes and best practices, employing data governance and normalization methodologies to ensure relevancy, completeness and cleanliness of database and its appropriate use
Monitor email deliverability and list hygiene to maximize email performance and minimize unsubscribes and the risk of blacklisting
Manage compliance with applicable laws and regulations including GDPR, CASL and CAN-SPAM Act
Define, document, and provide training on key marketing processes and tools
Manage ongoing assessment of processes and procedures and identify areas of concern and continual improvement
In conjunction with marketing programs team, develop and maintain a marketing calendar that successfully provides all relevant stakeholders with insight into segmentation and marketing activity
Manage and distribute reporting to all key stakeholders; analyze performance data with the goal of making improvement recommendations
Manage and maintain the connection between Marketo and SFDC – ensuring high data quality, expedited lead flow, and proper campaign tracking; assist with custom fields, attributions, tags, etc.
Set-up new API integrations; manage existing integrations and custom API web services
Partner closely with the members of the extended team including Sales Operations to improve current processes to optimize the lead-to-revenue process
Troubleshoot and QA campaigns, workflows, data issues, and other critical marketing ops functions in collaboration as needed
7-10 years’ experience in B2B marketing operations/demand generation environment, including 5 years of hands-on experience with Marketo, Revenue Cycle Explorer (RCE), Salesforce
Expert marketing automation user, with in-depth experience (5+ years) in building Marketo programs and running them for scale.
Advanced data analysis experience leveraging Marketo reporting capabilities (Revenue Cycle Explorer, Success Path Analyzer) and other reporting tools such as BrightFunnel and Salesforce
Expertise with Microsoft Office applications with intermediate to advanced skills in Excel; strong familiarity with HTML for creating landing pages and emails to support campaigns; previous experience with Marketo and SFDC highly desirable
Strong project management and planning skills to manage multiple projects simultaneously for seamless execution
BA/BS degree preferred
Location: Anywhere - United States