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Wordpress Elementor Forms and Munchkin Cookie - lead tracking

Question asked by Irfan Qureshi on Aug 5, 2019
Latest reply on Aug 5, 2019 by Sanford Whiteman

Hi!

 

Figured I'd ask this here along with asking the Wordpress Plugin Devs. The questions is about merging anonymous visitor activity to a lead after a non-Marketo form fill.

 

I'm using a Wordpress Page Builder, Elementor. It comes with it's own Form module which allows a decent set of integrations except Marketo.

 

Backend view of the Elementor Form Module

 

Right now, when someone fills out the form, i post the data via webhook to zapier which then creates a lead in Marketo and adds it to list in a campaign. However, what I'm missing is the munchkin cookie lead association to conduct lead tracking.

 

Since this is a non-Marketo form, I imagine I need to use an AssociateLead call?

 

Any advice is appreciated. It would be nice to hear from someone who has managed to connect anonymous visitor activity when a visitor fills out a non-Marketo form.

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