We're looking to move away from localised forms towards global forms to enable progressive profiling, make it easier to update everything in one place, and quickly.
Struggling with this though - so we'll have one form for all lead gen initiatives. We currently embed our forms on WordPress pages (we actually add to a Marketo LP and use that URL within WordPress to embed). We currently handle the thank you/re-direct upon form submission within the form itself, because we create a new form per new initiative.
Given that we'll now be using the same form across multiple WordPress LP's - how can we manage the thank you page redirect moving forward for every different initiative? Our thank you pages are created in WordPress too - in most cases this is actually just a redirect to a PDF report, whitepaper, etc.
I need a way that's scalable, and easy to follow for people with basic Marketo understanding. Ideally though, I want this to be managed centrally to minimise chances of errors. Is there something I can apply to the global forms which will enable redirect to a specified place based on the LP it sits in, or something similar?