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Marketo ABM: Add-on feature and reviews?

Question asked by Reina Nagashima on Jul 29, 2019

Very basic question about Account Based Marketing in Marketo: Is the ABM tool itself an add-on feature in integrations? For people who are currently using it, how useful is the feature for your marketing and sales org compared to tools like Terminus and Engagio? abm tool account based marketing strategy