My organization tracks lead and opportunity attribution by marketing channel - i.e. events, webinars, advertising, etc. has its own lead and opportunity quota. We now need to figure out the same for nurture campaigns. (we do last-touch opportunity attribution)
Currently, we treat nurtures as their own lead source. However, any person that submits a form for gated content in a nurture sequence is now attributed to 'content' rather than the nurture itself.
Any insight as to how people out there attribute leads & opps to nurtures? Are content downloads from your nurtures attributed to content or the nurture program itself? Again, we use last-touch attribution.