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Lead Attribution for Nurture Campaigns

Question asked by Michael Martin on Jul 22, 2019
Latest reply on Jul 29, 2019 by Shailendra Pratap

My organization tracks lead and opportunity attribution by marketing channel - i.e. events, webinars, advertising, etc. has its own lead and opportunity quota. We now need to figure out the same for nurture campaigns.  (we do last-touch opportunity attribution)

 

Currently, we treat nurtures as their own lead source. However, any person that submits a form for gated content in a nurture sequence is now attributed to 'content' rather than the nurture itself.

 

Any insight as to how people out there attribute leads & opps to nurtures?   Are content downloads from your nurtures attributed to content or the nurture program itself?  Again, we use last-touch attribution.

 

Thanks!

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