This is an odd question, and I'm honestly still trying to make sense of any way this could happen. This morning, a lead inbounded into our sales channel by filling out a demo form. And the referrer URL had a mkt_tok variable in it. (e.g., the first record the person record is a "Filled out form" activity with a referrer of "https://www.lumahealth.io/?mkt_tok=xxxx". (with a real token, of course).
My first thought was, perhaps she was forwarded an email and then converted through a forwarded email. But if that were the case, would her form fill not get associated with the original lead?
Any thoughts on this?