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First visit, first form fill, has a mkt_tok referrer?

Question asked by Hobie Thompson on Jul 11, 2019
Latest reply on Jul 11, 2019 by Hobie Thompson

This is an odd question, and I'm honestly still trying to make sense of any way this could happen. This morning, a lead inbounded into our sales channel by filling out a demo form. And the referrer URL had a mkt_tok variable in it. (e.g., the first record the person record is a "Filled out form" activity with a referrer of "https://www.lumahealth.io/?mkt_tok=xxxx".  (with a real token, of course). 

 

My first thought was, perhaps she was forwarded an email and then converted through a forwarded email. But if that were the case, would her form fill not get associated with the original lead? 

 

Any thoughts on this?

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