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Setting up first smart campaign

Question asked by Michelle Schmidt on Jul 9, 2019
Latest reply on Jul 12, 2019 by Michelle Schmidt

We just sent out our first email, and will now set up a smart campaign.  We'd like to send a dffferent email, with different content/subject lines, based on the action (if no email opens, send email 1, if email is opened with clicks, send email 1a).  What is the best way to do this?  Clone the original email in the program and set up a smart campaign for each email?