Every year at a major trade show we use Survey Monkey to capture important sales conversations with prospects at the booth and in 1:1 meetings...the hot and warm leads...to differentiate them from the more cold leads we capture by scanning attendees at the booth, in numerous stage talks, etc. I set up separate programs for each trade show activity so I can know exactly which activity generated which lead: Booth vs Talk 1 vs Talk 2, etc
I can see that Survey Monkey offers Marketo integration in terms of field mapping...but does anyone know if it's possible to attribute a survey or a survey's acquisition program via the integration? I don't want leads from the survey entering the Marketo DB with no attribution. Thanks!