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Automate SFDC Leads being added to Marketo Campaign

Question asked by Lori Sullivan on Jul 2, 2019
Latest reply on Jul 18, 2019 by Lori Sullivan

Hi, I'm trying to find a way to automate Salesforce Leads being added to a Marketo Campaign through Marketo Sales Insights (MSI). Is this possible?


Most of the documentation online around adding a SFDC lead to a Marketo Campaign through MSI seems quite manual -- as in, a sales rep would have manually select an individual lead or group of leads in Salesforce and hit the "Add to Marketo Campaign" button.


Is there a way I can get a certain group of SFDC leads (based on meeting a set criteria) added to a Marketo Campaign in somewhat real-time without a sales rep manually triggering it? 


Thank you!