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Do I need a smart list to opt subscribers back in?

Question asked by Dawn Beam on Jul 1, 2019
Latest reply on Jul 1, 2019 by Sanford Whiteman

If I have email subscribers who had opted out at one time, but then visit my email preference center and opts back into receiving emails, is Marketo smart enough to opt them back in or do I need to create a smart campaign to specifically opt them back in to remove them from unsubscribe? 

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