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Email Send or Nurture?

Question asked by Kristin McNamee on Jun 27, 2019

Hi Nation!

We have a customer email newsletter with 6 different cadences, sending one email per week. Some of the cadences will send the same email, just depending on the week. But this doesn't always happen... (Of course)

Some weeks we could be 6 separate emails. So now to my question... Would you set each email up as an email program every week for each cadence or create a email nurture for each cadence? I am trying to figure out the most effective way to report, but I also don't want to create 6 email sends a week if I don't have to. 

If your advice is to use Email Send programs, would you still create 6 separate programs even if the email is the exact same?

 

Thank you in advance! 

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