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Marketo Click Rates and Google Analytics

Question asked by Tim O'Keeffe on Jul 1, 2019
Latest reply on Oct 8, 2019 by Elena Mandicheva



We're seeing a fairly large discrepancy between the click to open rate in our Marketo reports and the actual traffic as reported by our Google Analytics to those same articles we are linking to from within our emails.  

As an example, Marketo reported 720 clicks to a specific webpage but GA is showing us 221 views of that same page. Same time period. If anything, it seems the GA numbers should be higher as they account for traffic outside the email push.

Any ideas?