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How to set up the transition rule for Nurture Program

Question asked by Eve Yu on Jul 1, 2019
Latest reply on Jul 3, 2019 by Ellie Lewis

We plan to launch a nurture program, and here are the details: 

In the nurture program, there are 3 streams:

  • Stream1: TOFU
  • Stream2: MOFU
  • Stream3: BOFU.

In each stream, there are several emails (currently, I set up as nested program), and now I have troubles when seting the transition rules. 


Stream1 (TOFU) - Base on the email clicks in the stream1 (TOFU), we will pass them to the specific email in Stream2 (MOFU). 

  1. If email #1 in the stream1(TOFU) is clicked, pass them to Stream2 (MOFU), Email 1
  2. If email #2 in the stream1(TOFU) is clicked, pass them to Stream2 (MOFU), Email 3
  3. If email #3 in the stream1(TOFU) is clicked, pass them to Stream2 (MOFU), Email 5

 

The general transition rule for streams: 
1. If cadence in the stream1(TOFU) is finished with no engagement, move to Stream2 (MOFU), Email 1.
2. If cadence in the stream2 (MOFU) is finished with no engagement, move back to Stream1(TOFU). If Stream 1 is finished, move to Stream3.
3. If no engagement after 4 emails in the Stream3 (BOFU), send back to Stream2 (MOFU) (if not completed). If completed Stream2(MOFU) and Stream1(TOFU), continue with Stream3 (BOFU).

 

Could you please help me and let me know if we can achieve this and how? Thanks so much. 

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