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NURTURE: Transition Rules - Triggers vs. Filters

Question asked by Robyn Hatfield on Jun 26, 2019
Latest reply on Jun 26, 2019 by Josh Pickles

I am creating a nurture program that will have 3-4 streams. I am starting with 3 streams and creating the transition rules. I originally created multiple triggers within the transition rules.

 

My goal: To have them go through all emails (there are only 5 in the first stream right now), open 2 times, and click on at least 1 link before moving to the next stream.

 

I originally had:

  • [Trigger] Delivered email - email 1
  • [Trigger] Delivered email - email 2
  • [Trigger] Delivered email - email 3
  • [Trigger] Delivered email - email 4
  • [Trigger] Delivered email - email 5
  • [Trigger] Opened email (min of 2 times) - any of the 5
  • [Trigger] Clicked link - any of the 5
  • [Filter] Not in this stream (the standard one)

 

This moved the people to stream 2 before delivering all emails.  I think it's because I should have listed them as filters not triggers (and should only have one trigger).

 

If I do this, will it accomplish my goal?

  • [Trigger] Delivered email - any of the 5
  • [Filter] Delivered email - email 1
  • [Filter] Delivered email - email 2
  • [Filter] Delivered email - email 3
  • [Filter] Delivered email - email 4
  • [Filter] Delivered email - email 5
  • [Filter] Opened email (min of 2 times) - any of the 5
  • [Filter] Clicked link - any of the 5
  • [Filter] Not in this stream (the standard one)

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