Yoav Guttman

Demand Generation Marketing Manager

Discussion created by Yoav Guttman on Jun 26, 2019

We are hiring for a Demand Generation Marketing Manager - reach out to me for a referral if interested!

https://photoshelter.workable.com/jobs/1031667

 

 

DESCRIPTION

PhotoShelter is a 14-year-old, NYC-based pioneer in supporting and empowering visual storytellers.

Across our platform of SaaS products, we manage over 600 million assets for 80,000 professional photographers and hundreds of top universities, pro sports teams, consumer brands, and other organizations of all sizes. In January 2015, we launched our enterprise B2B solution, Libris, sparking a new high growth stage for the company. In 2019, we’ll evolve from 66 to roughly 100 employees, head downtown to a new office space, and reach new annual revenue records. We'll also work hard to ensure we remain one of the best places to work in NYC Tech (as deemed by Internet Week).

These are exciting times for the PhotoShelter family, and we want you to be a part of them!

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PhotoShelter is seeking an energetic and experienced Demand Generation Marketing Manager to join and support our growing marketing team.

As Demand Generation Marketing Manager, you will own our core subscriber acquisition marketing strategy, tactical planning and execution in order to target and acquire customers for our PhotoShelter solution. You will live and breathe marketing data and analytics, and help guide the customer’s end-to-end journey across key channels toward both free-trial and paid conversion.

The ideal candidate is an expert in customer acquisition strategy in the SaaS (software as a service) space who keenly understands the B2C free trial subscription model.

 

You will impact our business by:

  • Designing, managing and implementing customer acquisition marketing strategies to deliver against KPIs and ensure marketing team objectives are met.
  • Working closely with Customer and Community Marketing Managers to bring in the most qualified leads, improve conversion rates and drive improvements in lifetime value and engagement.
  • Maintaining digital marketing agency relationships to execute strategy through paid media channels (e.g. Google, Facebook, Instagram, Twitter, etc.); set goals, provide performance feedback and manage budget.
  • Analyzing and reporting on marketing funnel, churn and revenue data; supply metrics to both marketing and executive management teams.
  • Managing the creation of lead-focused email offers and landing pages; end-to-end responsibilities including development of campaign ideas, creative and messaging strategy, testing and deployment.
  • Providing recommendations and results against new approaches, programs and technologies to improve marketing team efficiency and introducing new customers to our brand.
  • Owning CRO and SEO for marketing site and landing pages; working with the team on optimal brand voice and messaging to reach new members and drive conversion.
  • Overhauling and managing affiliate marketing program.
  • Determining ROI for marketing campaigns broadly over time.

 

In order to be successful you will need to have the following experience:

  • 1-3 years digital acquisition marketing experience (preferably in the SaaS space)
  • Proven analytical, quantitative and problem-solving skills; strong understanding of online marketing metrics
  • Exceptional written and verbal communication, planning, and project management skills
  • Strong proficiency with Google Analytics and bonus points for Marketo experience
  • Experience owning digital marketing agency relationships
  • Strong understanding of paid media and implementation on social platforms; experience budgeting for and buying across channels
  • Independent, data-informed decision maker
  • Interest and/or knowledge of photography and the industry (love of photography a huge bonus!)

 

 

 

REQUIREMENTS

In order to be successful you will need to have the following experience:

  • 1-3 years digital acquisition marketing experience (preferably in the SaaS space)
  • Proven analytical, quantitative and problem-solving skills; strong understanding of online marketing metrics
  • Exceptional written and verbal communication, planning, and project management skills
  • Strong proficiency in Marketo and Google Analytics platforms
  • Experience owning digital marketing agency relationships
  • Strong understanding of paid media and implementation on social platforms; experience budgeting for and buying across channels
  • Independent, data-informed decision maker
  • Interest and/or knowledge of photography and the industry (love of photography a huge bonus!)

BENEFITS

We’re offering:

  • Ownership over the customer acquisition strategy for an industry leading B2C SaaS solution and the opportunity to tell the story of how you directly increased revenue and enabled our customer base to scale.
  • An inspired environment. Inc. Magazine named PhotoShelter one of the fastest growing companies in the US and we’ve been awarded one of the Best Places To Work in NYC by InternetWeek with special recognition for our employee happiness scores.
  • Fun...an office full of foodies, and extra-curricular activities including karaoke, bowling, and volunteering. This is all on top of exposure to amazing photography, photographers, and inspiring co-workers.
  • Visual Media industry expertise through exposure to amazing photographers and videographers and new trends in the industry.
  • Location. Beautiful views of Union Square and the farmer’s market steps from our door.
  • Brews. We brew our own beer (dubbed BrewShelter) as well as cold brew coffee.
  • Food. Lots of it. Always. Usually in combination with photo slideshows and team events.
  • Benefits. We offer the usual good stuff. Competitive annual salary, 401(k) with company match, insurance coverage (health, dental and vision, life), 28 PTO days from year 1, and commuter benefits.

 

Apply here:

https://photoshelter.workable.com/jobs/1031667

Outcomes