Kia ora team,
Something we briefly touched on in MUG was Return Path's Sender Score tool.
The Sender Score is a free tool that runs the IP address your Marketo instance uses to send emails from against a series of algorithms and checks to give you a score.
The score is one way to help you determine the overall health of your instance and the state of your email deliverability.
Sender Score grades an IP address up to a maximum score of 100. If you're sitting in the high 90s (i.e. 97+) you're doing fine.
There's a lot that goes into determining a score, such as:
- External Reputation
- Unknown Users
For more information on how the algorithm operates, check out the FAQ section here: https://www.senderscore.org/faq/
Some things to note:
- Registering for a free account will give you access to a more detailed report.
- If you are on a shared IP address (you are not the only sender using the IP address) you are not the only company who will have an impact on the Sender Score.
- A high score does not necessarily mean your emails are hitting the inbox
Check out your sender score here: https://www.senderscore.org