Kathryn Drake

Marketo Specialist Job Opening

Discussion created by Kathryn Drake on Jun 24, 2019

Hi everyone,


Our marketing team has an opening for a Marketo Specialist. The company is rapidly growing, and there are a lot of exciting projects coming up -- so it's a great time to join. Plus lots of opportunity to provide input on marketing ops strategy, processes, etc. as we work to mature them.


Position overview pasted below. Full job description: https://www.logicmonitor.com/career/?gh_jid=1718907


Company Glassdoor page


Let me know if you're interested or have any questions! kathryn.drake@logicmonitor.com 


LogicMonitor is the leading SaaS-based performance monitoring platform for enterprise IT.
We are a company of fun-loving, hard-working achievers. We love going to work and think you should too. We hold our company culture near and dear — we are customer-obsessed, work as one team, and strive to be better every day. These are our core values. So it's no surprise that we work hard and genuinely have fun working with each other to achieve great things together.
Our Austin team works in two offices in downtown Austin. Both enjoy panoramic city views and an open floor plan with breakout rooms that encourage collaboration and innovation. When you join LogicMonitor, you will be working alongside some of the brightest minds in one of the fastest growing global software firms. We are looking for you to bring your expertise, drive, and passion. This is your chance to join us on our journey as we expand our global presence and achieve record-breaking success.

What You'll Do:

The Marketing Automation Specialist will act as the power-user of LogicMonitor's marketing automation platform, Marketo, to ensure best practices in lead management and attribution, nurturing, and database management.

They will work closely with Marketing Program Managers (digital, event, & campaign managers) to plan, create, and execute marketing automation campaigns across the customer lifecycle that effectively optimize audience segmentation, cadence and creative to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention.

In addition to building marketing programs and maintaining the marketing database, this role will also assist with upholding the lead flow process and the handoff to sales, marketing technology implementations/integrations, reporting and analysis of marketing program performance, and email delivery and acquisition efforts.