Our marketing team has an opening for a Marketo Specialist. The company is rapidly growing, and there are a lot of exciting projects coming up -- so it's a great time to join. Plus lots of opportunity to provide input on marketing ops strategy, processes, etc. as we work to mature them.
Position overview pasted below. Full job description: https://www.logicmonitor.com/career/?gh_jid=1718907
Let me know if you're interested or have any questions! firstname.lastname@example.org
What You'll Do:
The Marketing Automation Specialist will act as the power-user of LogicMonitor's marketing automation platform, Marketo, to ensure best practices in lead management and attribution, nurturing, and database management.
They will work closely with Marketing Program Managers (digital, event, & campaign managers) to plan, create, and execute marketing automation campaigns across the customer lifecycle that effectively optimize audience segmentation, cadence and creative to drive Marketing KPIs, including demand creation and conversion, customer engagement, and retention.
In addition to building marketing programs and maintaining the marketing database, this role will also assist with upholding the lead flow process and the handoff to sales, marketing technology implementations/integrations, reporting and analysis of marketing program performance, and email delivery and acquisition efforts.