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Opt-Out from newsletter

Question asked by Dominique Gilliard on Jun 14, 2019
Latest reply on Jun 19, 2019 by Sanford Whiteman

Here's my use case:

  • User receives Newsletter (created from Marketo, sent to all users who are on the 'Newletter Recipient' smartlist)
  • User clicks on 'opt-out' link jn the body of the Newsletter (my understanding is Marketo only has global unsubscribe, and if the user opts-out from the newsletter, we don't want them to be unsubscribed from all communications from Marketo)
  • Opt-out click action adds user to a Newsletter Exclusion smartlist which is added as an 'exclude anyone from this smartlist' to the Newsletter Recipient smartlist


Reading documentation it seems like I should be using the Flow Actions for this but I'm new and trying to figure out how to make it work.  Do I create one campaign to send the newsletter to the 'Newsletter Recipient' smartlist minus the Newsletter Exclusion smartlist, but then how do I create the flow step 'if the user clicks this link in the newsletter, then add them to the Exclusion Smartlist?