Alex Firtl

Multiple Product Line/Topic Nurture Program

Discussion created by Alex Firtl on Jun 14, 2019
Latest reply on Oct 25, 2019 by Ellie Lewis

Hey Nation,

 

I'm working on revamping our nurture programs. We have 4 different product lines, and 6 different "topics" that we'd like to run people through based on actions they've taken, and I could use some additional brainpower working through our complex nurture logic.

 

For this scenario, let's say the emails are grouped into letter groups, and each email under would be a number following that letter code...

 

Product Line and Topic CodesEmail Codes

Product 1 - "W"

Email 1 - W1

Email 2 - W2

Email 3 - W3

Email 4 - W4

Product 2 - "X"

Email 1 - X1

Email 2 - X2

Email 3 - X3

Email 4 - X4

Product 3 - "Y"

Email 1 - Y1
Email 2 - Y2
Email 3 - Y3
Email 4 - Y4

Product 4 - "Z"

Email 1 - Z1
Email 2 - Z2
Email 3 - Z3
Email 4 - Z4

Topic 1 - "A"

Email 1 - A1
Email 2 - A2
Email 3 - A3
Email 4 - A4

Topic 2 - "B"

Email 1 - B1
Email 2 - B2
Email 3 - B3
Email 4 - B4

Topic 3 - "C"

Email 1 - C1
Email 2 - C2
Email 3 - C3
Email 4 - C4

Topic 4 - "D"

Email 1 - D1
Email 2 - D2
Email 3 - D3
Email 4 - D4

Topic 5 - "E"

Email 1 - E1
Email 2 - E2
Email 3 - E3
Email 4 - E4
Topic 6 - "F"Email 1 - F1
Email 2 - F2
Email 3 - F3
Email 4 - F4

 

We've then prioritized these emails and ideally would just run down a single engagement stream. If the person qualifies for only one of the product or topic tracks above, then they would simply run through those 4 emails. HOWEVER if they qualify for 2 or more tracks, then we'd like to insert the Second Track's first email right before the First Track's last email.

 

Here's an example:

A1

A2

A3

W1 (if they meet the criteria)

A4

W2

W3

B1 (if they meet the criteria)

W4

B2

B3

X1 (if they meet the criteria)

B4

X2

X3

....etc....

 

 

Any ideas on how I should structure this? Ideally, if they ran through the whole thing (only qualifying for one topic), then they would run through it again if they later qualified for another topic.

 

I was initially just going to drop all the emails into individual programs in one Engagement Stream, but wanted to ask you all first in case there's a better idea.

Outcomes