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How would you recommend building a campaign in MKTO and SFDC with multiple email address's

Question asked by Monica Koran on Jun 11, 2019
Latest reply on Jun 11, 2019 by Grégoire Michel

We are a college and have a bit of a complex situation where we have a students record in SFDC that is synced over to MKTO and we want to email the students parents.  Oh yeah and we want this to be a triggered campaign just to add a layer of complexity  


We have the parent's information (email etc.) located on a custom object within the students SFDC record. What I can't figure out is how to pull in the parent's email address for delivery.


For example:

Campaign #1

Student registers for orientation:

MKTO: Trigger's an email to student based off of he/she being added to a SFDC custom object AND


Campaign #2

Student registers for orientation

MKTO: (DESIRED ACTION) Trigger an email off to the parents email address that lives on a custom object within the Students SFDC record.


Do you know if I might have to build the parent email campaign in SFDC? and send the email from there?