We are a college and have a bit of a complex situation where we have a students record in SFDC that is synced over to MKTO and we want to email the students parents. Oh yeah and we want this to be a triggered campaign just to add a layer of complexity
We have the parent's information (email etc.) located on a custom object within the students SFDC record. What I can't figure out is how to pull in the parent's email address for delivery.
Student registers for orientation:
MKTO: Trigger's an email to student based off of he/she being added to a SFDC custom object AND
Student registers for orientation
MKTO: (DESIRED ACTION) Trigger an email off to the parents email address that lives on a custom object within the Students SFDC record.
Do you know if I might have to build the parent email campaign in SFDC? and send the email from there?