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Remove from Marketo, not from CRM (SFDC) ?

Question asked by David Howard on Jun 11, 2019
Latest reply on Jun 13, 2019 by David Howard

I'm schooled in the 1:1 synch model of M.A. and CRM - matching record in each system for each record in the other.

 

So, upon inheriting a Marketo/SFDC stack, i'm trying to understand the rationale/argument for - before changing anything - data hygiene and other batch jobs that purge the record from Marketo but leave it in Salesforce.

 

I mean, I can imagine rationale, but want to hear from others.

 

It also relates to another issue re: leads in SFDC that are tagged 'NOT synch to Marketo' and then new matching leads introduced to Marketo create duplicates. (long story.)

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