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The answer is yes. Use url parameters and hidden fields on a single form+LP.
- fields - what do you want to track? usually Source, Offer, Partner Code, etc.
- Partner routing - how is this done - geo? company? Yes you can stamp the lead with the partner ID or Queue or something and route them properly.
Great, thanks Josh. For fields, we want to track source, or the partner website that brought them to the MKTO form+LP. I am not seeing a field during the form creation process that will accomplish this. I thought there was a Referring URL hidden field...?
For routing, if the Reseller Account field on the Lead page of the CRM contains the alpha-numeric partner ID, then that partner can see the lead and work it in their partner center. We want to have MKTO write that code to the lead upon form fillout, but I'm trying to figure out how to make that work. I wonder if a hidden field can identify the partner that referred the lead to that LP, and then just set up a trigger campaign that looks for a lead that is created as a result of X partner, which will then assign it that code in the CRM.