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Assigning Leads to Partners by Form Fillout

Question asked by 50871 on Sep 30, 2014
Latest reply on Sep 30, 2014 by 50871
Situation: My company is presenting content (via whitepaper, webinar, etc) that our partners would like to advertise for. We are interested in having partners drive traffic (ie, leads) to our content/events, but the partners want to make sure (understandably so) that these leads that they drive to us get credited to them. They also want visibility into who/how many by way of our partner center. 

Solution: Without having to create tracking URLs for every partner (and since that process is very manual), what is the best way to accomplish this? What hidden field(s) do we need to add to our form to best capture this information? Also, do we need to block fields so that existing leads/contacts in SFDC that may potentially already belong to a partner do not get overwritten? And finally, can we use this information to automatically populate partner fields on the lead in SFDC (using SFDC IDs) that will then allow visibility for partners in the partner center? (If the lead in SFDC has the SFDC alpha-numeric code for the partner assigned to it, then the partner can see that lead as being theirs.)

I hope this makes sense. I've seen some comments in the community (below) that sort of address this, but I wanted to dig a little deeper and see if there are any fresh ideas out there for a best approach.

https://community.marketo.com/MarketoDiscussionDetail?id=90650000000PXk6AAG 

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