My company uses Marketo to send internal email communications - from HR, Finance, etc. Anything relating to company announcements we send through Marketo.
In the very near past, we've used Pardot. Apparently Pardot required us to put an unsubscribe link at the bottom of all our internal emails, so now we have a large number of employees who have unsubscribed to our emails.
I have 2 questions:
1. is the unsubscribe link a requirement for internal company related business emails? wouldn't these fall into the operational category?
2. is it ok that I opt back in the people who have opted out in the past? Is it HR's call to make it mandatory to receive all internal emails?
Thank you - Dawn