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I have the same question...I'm tracking Google AdWords clicks through a program called Bizible that I've got connected to SFDC, but I'm wrestling with how to differentiate email traffic to landing pages from SEO traffic to landing pages.
Hi Patrick >
The best way to do this is probably with URL Parameters & Hidden Form Fields. We create a unique URL for each traffic source, then when each person comes in we add them to a static list. Then you can always look at the list to see who has come from which place.
The core elements of the campaign are 1 & 2. Then the Engagement email is 3. And the individual URLs are 4.
The single Landing Page has a url like my.company.com/lp.html
Then we add URL Parameters to each string. by adding
I set the Source & Detail at this stage. That's a personal choice to set it before conversion, that's all about your philosophy on leads.
For more information you can look at URL Builder thread. It's long but complete.
From what I understand, you set it all up as an Online Advertising Program (judging by the icon I see). What if you also have a tradeshow included in the same campaign where people are giving business cards that are also Leads?
Would you set that up as a Different Program? Or also inlcude it somehow in teh Online Advertsing Program?
Thansk for your input and insight.
This is Channel > Content.
I would make a tradeshow a separate program.
But the Tradeshow, the email blast, and the online ads are all part of the same campaign. How do I best report on the effectiveness on the entire campaign and not on the various parts?
This is your strategy for how to manage your business.
I don't think that Tradeshow and Advertising are the same program. I have no problem sending an email blast & traffic from adveritising to a single page, but I wouldn't overlap a trade show into the same data.
This is all your philosophy for how to run things.