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What are the benefits of sending emails from a different domain?

Question asked by Liz Krause on May 31, 2019
Latest reply on May 31, 2019 by Liz Krause

I have been asked by my boss if we should be sending emails from a different domain than our main website.  He wanted to know if this would help avoid issues with Google and our website domain reputation.  Not that we have a problem with it, he just doesn't want it to become an issue. 

 

He has noticed that reputable companies use email domains such as:  websitenameemail.com.   So it's our domain+the word 'email'.   

 

I would think to do this and if we have landing pages that are on our regular domain, but our from email is a different domain it could look spammy by email filters. 

 

We are new to Marketo, so I appreciate anyone's insight into this.   Considerations, best practices, etc. 

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