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Lead Scoring for Events

Question asked by Peter DeMichele on May 31, 2019
Latest reply on Jun 3, 2019 by Chris Wilcox



We are seeing an increase of live event campaign types coming into our Ops department. We are currently only scoring behaviorally based predominately on email, website activities. We are hearing an increasing demand to include tradeshow and live event activities into our scoring methodology to blend physical and digital activities to help sales prioritize follow-ups. 


Does anyone have best practices and/or scoring metholodogy they are willing to share for event type scoring?


Thanks in advance!