R2i is Hiring a Sr. Marketo Strategist.
If you have 3+ years of Marketo experience and a current MCE certification, please read on.
The Role: We are currently seeking a Sr. Marketo Strategist with strong Marketo knowledge who knows how to produce results. This person will work with our clients to implement and optimize their marketing automation investment in support of their greater marketing and business goals. This is an exceptional opportunity to grow your career in MarTech and work with some of the largest brands in the world in an amazing agency environment.
Who Are You: A rock star with at least 3+ years of hands-on experience in Marketo who can provide strategic guidance to clients as well as execute campaigns. You’re passionate about marketing automation and love finding new and innovative ways to leverage technology and strategy to drive greater return on investment for clients and help them meet their marketing and business goals.
Principal Duties and Responsibilities:
Partner with clients to translate their challenges, goals and requirements and build marketing automation solutions
Develop strategies for activating channels within marketing automation tools
Build, test, launch and optimize campaigns including lead nurture, event promotion, ABM, data management, A/B testing
Build and test marketing campaign assets including emails, landing pages, forms within marketing automation tools
Provide guidance on reporting strategy, inside and outside of marketing automation, including KPI metrics, dashboards, and closed loop reporting to track campaign activity, effectiveness, and ROI
Confidently discuss technical Marketo information and gear responses to a range of stakeholders from C-Suite to marketing operations to marketing users
Tailor education and training for clients’ specific MA tool instance and processes
Create client facing training and process documentation
Stay abreast of current marketing automation trends and strategies and recommend best practice solutions
Participate and lead virtual and on-site client meetings, presentations and workshops
Work on multiple projects that are delivered on time and on budget
Deliver excellent customer service and build relationships that foster opportunities to continue working together
Bachelor’s degree and 4+ years of experience working with Marketing Automation tools such as Adobe Campaign, Pardot, Eloqua or HubSpot
3+ years of experience working in Marketo including designing, managing, customizing and launching campaigns and their assets (emails, forms, landing pages, lists); automated nurturing solutions; automated lead scoring solutions, automated data cleansing programs, integrations, and reporting. Bonus if you have experience with ABM, Web Personalization, CRM integrations, and/or email deliverability
Current Marketo Certified Expert (MCE) certification
Expert in deploying B2B campaigns in marketing automation tools
Technical knowledge is rooted in a holistic understanding of demand gen, digital marketing, marketing operations and the sales process
Basic proficiency in Salesforce or Microsoft Dynamics CRM tools and understand the benefits of integrating with marketing automation tools
Understanding of HTML and CSS
Learn systems and acquire technical skills quickly
Curious, enjoying “figuring things out” and have a problem-solving attitude
Well organized and extremely detail-oriented
Amazing teammate but also work well independently
Superior written and verbal communication skills and a comfort presenting directly to clients
Experience with MS office suite, especially building Power Point presentations.
Experience with testing tools like Litmus, Email on Acid and BrowserStack; Project management tools like Asana and JIRA; and workflow tools like Viso or LucidChart
Additional marketing certifications a plus
Up to 25% travel to client on-site meetings within the US
R2i is an independent, full-service agency creating digital solutions that connect and accelerate customer experiences to drive measurable impact for the clients we serve. Our core capabilities across strategy and insights, marketing technology, experience design, media, and digital marketing are designed to advance customer engagements and deliver measurable results. For over a decade we have worked with mid-market brands to deploy best-in-class marketing technology solutions to support an integrated approach to managing the customer journey. R2i serves high tech, healthcare, industrial/manufacturing, professional services, higher education/non-profit, and consumer clients including Microsoft, Ingram Micro, Pentair, Leidos, American Cancer Society, University of Michigan, and Fiat Chrysler Uconnect. R2i is headquartered in Baltimore, with offices in Seattle, and Silicon Valley.