I'd like to try and allow our sales reps to update lead status from the alert emails that we send them.
For example, the alert email could include a "archive" or "sales accepted" button which would update the lead status in Marketo and SFDC. Is this possible?
None of the triggers I can see allow for someone else to click and cause a data value change on a different lead. My first thought was to include each lead's Marketo Unique Code in the email and use that to add them to a list or somehow create a trigger that eventually causes a data value change, but I couldn't quite get there.
Any help would be appreciated.