Can I build an engagement program so that I run a group of leads through it as a batch, and also individual leads through as a trigger? Or do I need two separate programs?
I'd structure it like this:
ENG Program A
Add to Program A Campaign 1 - Batch list of leads who have previously done x,y,z
Add to Program A Campaign 2 - Trigger campaigns of leads who will do x,y,z
Will that work, or do they need to be separate programs?