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How do you share email marketing/communications plans throughout your organization?

Question asked by Beth Massura Champion on May 14, 2019
Latest reply on May 16, 2019 by Natalie Kremer

How do different departments within your organization share their email marketing/communications plans with other groups using the same Marketo instance, across multiple Marketo instances, or even accounting for non-Marketo email service providers? Basically we all want to have a better understanding of what everyone else is sending and be more coordinated so we aren't sending things on the same day.


Here are some ideas that came up; what's been your experience with them, or do you use something else?

  • Outlook calendar (currently used by one department)
  • Google sheet
  • Marketo calendar within a single instance (but there are functionality limitations)
  • API to pull from multiple systems into one view (particularly interested in this solution)