How do different departments within your organization share their email marketing/communications plans with other groups using the same Marketo instance, across multiple Marketo instances, or even accounting for non-Marketo email service providers? Basically we all want to have a better understanding of what everyone else is sending and be more coordinated so we aren't sending things on the same day.
Here are some ideas that came up; what's been your experience with them, or do you use something else?
- Outlook calendar (currently used by one department)
- Google sheet
- Marketo calendar within a single instance (but there are functionality limitations)
- API to pull from multiple systems into one view (particularly interested in this solution)