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Gated form, FT or not

Question asked by James Zolinski on May 7, 2019
Latest reply on May 9, 2019 by James Zolinski

If a lead visits our website, still as anonymous, but then fills out a form on our website for gated content,  would this firsts form fill out be considered a Campaign FT? Their Medium and Source Detail Ft would be website and organic, but trying to keep data consistent, does it make sense to also track a form fill out on our website for gated content as a Campaign FT. We have a lot of leads that have filled out these forms, and since these forms our hosted outside of Marketo, the leads Medium, Source Detail and Campaign data is not tracked.


If filling out a form on our website for gated content is not considered a FT, what are examples of a leads FT?