I'm planning on sending out 5-10 emails using Outlook. In this email, there will be a link to our website where a Marketo widget will appear. My question is - Is there any way to personalize the widget to display the person's name who clicked the link? For example, I send the email to someone named John. They click the link in the email to go to the website, and a widget appears saying, "Hello, John...".
I was thinking this might be possible using unique URLs for each person, but I'm not sure if that would be the best approach. Any help would be greatly appreciated!