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A/B Testing - Different Send Volumes

Question asked by Zack Bakht on May 6, 2019
Latest reply on May 8, 2019 by Zack Bakht

Hello,

 

We have had a few different email programs send a different amount of emails to our A variant and our B variant, and was curious to see if anyone knows why that might be happening. For example, a recent date/time test we ran had 67,000 emails delivered to our A variant, and 41,000 emails delivered to our B variant. This one specifically was a morning vs. afternoon send; this set of leads received their most recent email before this all at the same and day, leading me to believe our communication limits are not the issue. Any ideas would help.

 

Thanks!

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