I would like to run an SMS campaign for leads that have not confirmed their email address (we have a lot and we try to tackle it in many ways).
Generally, for each lead, a unique link is created on our CRM and that field is synced to Marketo. In emails, we would send this link using a token since it's unique to each lead.
Confirm email link: https://payment-services.......EmailActivation?id=tOGFlYy....1lODExLWE4NjYtM…
Is it possible to use that link (token) in an SMS campaign? I have run a few tests and nothing worked. This is the current setup, which is probably incorrect:
We use Twilio and ClickSend as our SMS providers.
Hope I provided the necessary details.