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Seeking Mailing Address Enrichment Best Practices

Question asked by Ashley Wicklund on May 2, 2019
Latest reply on May 2, 2019 by JD Nelson

How do you all enrich records with incomplete addresses if their matched account has a complete address? Do you override the limited address information that the lead does have? Only fill in the blanks? Is there a scalable way to check that the values match (i.e. State=NY and zip is an NY zipcode)


To offer an example, I am finding addresses in my database with State=NY, but Street & Zipcode=England. This is because the mailing address from the Lead's matched account is in England. We currently only enrich blank values, but don't override anything existing on the Lead and Contact address info.


Has anyone ever experienced this? How do you manage physical address enrichment and population?