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Engagement and behaviours of recipients based on which list they are on and amount of emails being sent

Question asked by Tess Bancroft on Apr 30, 2019
Latest reply on May 1, 2019 by Bram Valdez

Hi all,


I'm brand new to Marketo so apologies if this is a simple question. I'm looking to find out the engagement and behaviours (open rates, clicks, unsubscribes) of recipients depending on which list they are on and how many emails they are being sent.


More specifically, I have a static list of all subscribers who receive twice weekly newsletters. I'm also running a cart abandonment campaign targeting those who activities on the website qualify them. I'm aiming to find out if those in a cart abandonment list or program are more likely to open, click or unsubscribe from our list when they are receiving more than just the standard newsletters.


If anyone could point me in the right direction I'd be extremely grateful. Thank you!