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PURLs for Direct Mail - for non-Marketo Web Pages

Question asked by Denise Greenberg on Apr 30, 2019
Latest reply on Apr 30, 2019 by Sanford Whiteman

We're planning a direct mail campaign that links to a page on our web site (not a Marketo LP). From the Marketo Docs it looks like Marketo will only generate PURLs for Marketo Landing Pages. Am I overlooking something? If not, any recommendations on the best way to generate PURLs for direct mail? To be clear - we really just want to create set of vanity URL's for the direct mail piece along the lines of:


We're not planning to display the name on the page where they land.


Also - we don't want the URL to be super long and hard to type. Any advice on link shorteners to use that are still trackable with utm parameters?


Thank you!