We're planning a direct mail campaign that links to a page on our web site (not a Marketo LP). From the Marketo Docs it looks like Marketo will only generate PURLs for Marketo Landing Pages. Am I overlooking something? If not, any recommendations on the best way to generate PURLs for direct mail? To be clear - we really just want to create set of vanity URL's for the direct mail piece along the lines of:
We're not planning to display the name on the page where they land.
Also - we don't want the URL to be super long and hard to type. Any advice on link shorteners to use that are still trackable with utm parameters?