The image on the left you can see that 98 people clicked through on the email. But then my Email Link Performance Report is stating that 376 people clicked through on the email? Why is this the case?
Hi Nate Deacon ,
98 - This is the number of people who clicked on at least 1 link in your email. This is a part of the email performance report
376 - this is the total number of unique people who clicked on each of the above listed Links. For example, person A could have clicked on 10 links. So the sum of unique people in the email link performance report would show as 10.
Here is the link from Marketo product docs, along with the screen shot - Email Link Performance Report - Marketo Docs - Product Documentation
Follow up question to the link performance report.
While I can see 802 clicks were made on a link in the report, is there no way to download or access the list of 802 who clicked on a link for possible follow-up?
Yep, you can easily create a smart list to capture these people. The rule set would look something like, "clicked link on email, email is X, link is/contains Y."
Well that was too easy! Thank you, Grace!
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