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Programmatic Ad Form Fills Not Tracking

Question asked by Tiffany Thomas on Apr 26, 2019
Latest reply on Apr 29, 2019 by Sanford Whiteman

We recently started a test campaign with a programmatic ad agency. I set up all of the programs with the fills out form trigger including the web page and querystring constraints. Our test leads run through the programs perfectly, but no actual leads are triggering the campaigns. We've triple checked the urls and there don't seem to be any issues. We're also seeing goal completions on the pages with the correct utms in Google Analytics. Has anyone experienced issues with tracking programmatic ad campaigns or seeing goal completions with utms in Google Analytics that don't come through to Marketo?

 

Also, when I run a smart list looking for any form fills on any page, at any time with the programmatic ad utm we're using, I don't see anything except for our test leads.

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