Does anyone know how I can apply UTM parameters to my URL links in Marketo?
I actually built out a UTM creation sheet for my team so we not only can build them using an Excel/Google worksheet with formulas but also so we have an inventory of all of the tracking URLs that are out there!
I have attached my sheet with 2 example URLs in there.
You will notice that it will accommodate for spaces.
Add your Sources & Channels to the source sheets for the picklists (dropdowns in columns D & E) to match your Marketo admin tags build-out.
- Source (utm_source)
- Channel (utm_medium)
- Campaign (utm_campaign)
- Term/Keyword (utm_term)
- Asset/Content (utm_content)
You also will want to ensure that you have hidden fields on your forms to capture these values on leads (usually first and last touch) and/or scripting on your site, for when you do not link directly to a form, to later capture these UTMs to cookie values upon a later form fill.
If you build the UTM using Campaign URL Builder — Google Analytics Demos & Tools (or any other UTM builder), you can simply apply the hyperlink to any link in your Marketo emails.
Marketo will still cookie the links so you can capture both the person level data as well as the campaign data.
Wouldn't say "cookie" though. "Track" the link is more accurate. No cookies are set by the link tracking server.
Will second Geoff's comment here. A centralized sheet of all the utm parameters out there is incredibly important!
Thank you all for your comments and suggestions.
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