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Auto-Enrich Email URLs for Web Analytics

Question asked by Steve Schimmel on Apr 19, 2019
Latest reply on Apr 22, 2019 by Grace Brebner

Hi,

 

My web team has asked me to include specific tag values on every link included in Marketo emails so they can trace web traffic back to campaigns, channel (email), segment (product line), and more. I am looking for a way to do this at scale so I don't have to manually add tagging in every link in every email.

 

The only idea I have is to use "my.tokens" to standardize tagging values, but there are still 2 challenges I face:

  • This is still not fully automated -- I have to remember to set up the necessary my token values every time I create an email (not the end of the world, and my assumption is there is no way around this).
  • I have to find a way to automatically add these token values to the end of every link -- this is something I haven't figured out a way to do.

 

Does anyone have any suggestions as to how this can be done? Any ideas including ones different than the process I outlined above are very much appreciated!

 

Thanks so much!


Steve

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