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Naming conventions for Nurture programs/engagements

Question asked by Tom Richards on Apr 14, 2019
Latest reply on Apr 15, 2019 by Grace Brebner


I understand that having a good naming convention is key to being organized in Marketo. For one-off campaigns I was thinking of following the examples given, i.e.,

Campaign: WS 2019-04 Extend Trial Campaign

Email: WS 2019-04 Extend Trial E1


I was not sure about naming conventions for Programs that may last for years. Do you mention the starting year? Just looking for some suggestions. Thanks!