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Lead Web Activity known contacts

Question asked by Leith Chahed on Apr 9, 2019
Latest reply on Apr 10, 2019 by Leith Chahed

Hi everyone,

I was wondering if you would have some insight into web activity tracking as it relates to known contacts.

I know that a lead must click a tracked link in a email that directs the lead to a Marketo landing page or a web page that has Munchkin tracking code on it. This way we can associate a lead record with the web page activity. But I heard that other automation platforms could associate a lead record with a web activity if the contact previously just opened an email.

Does anyone has some knowledge on that?