I was wondering if you would have some insight into web activity tracking as it relates to known contacts.
I know that a lead must click a tracked link in a email that directs the lead to a Marketo landing page or a web page that has Munchkin tracking code on it. This way we can associate a lead record with the web page activity. But I heard that other automation platforms could associate a lead record with a web activity if the contact previously just opened an email.
Does anyone has some knowledge on that?