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Random Sample for Custom A/B tests

Question asked by Alana Liebenthal on Apr 9, 2019
Latest reply on Apr 11, 2019 by Veronica Holmes

Hi all,


We want to try out an 50/50 A/B email cadence test. Basically we want to see if emailing our leads half as much will generate the same success.


I ~think~ this is how I would go about doing it:


  1. Create two static lists, one Control Cadence and one Test Cadence.
  2. Create a smart campaign with the member of smart list in our Leads list, and the flow is If Random Sample is 50 list is Test Cadence, default is Control Cadence
  3. From there, I would set up my regular campaigns as usual with the Control Cadence list as the audience. I would set up the test campaigns (half the amount of the regular campaigns) with the Test Cadence list as the audience


Am I missing anything else? All input appreciated.