We want to try out an 50/50 A/B email cadence test. Basically we want to see if emailing our leads half as much will generate the same success.
I ~think~ this is how I would go about doing it:
- Create two static lists, one Control Cadence and one Test Cadence.
- Create a smart campaign with the member of smart list in our Leads list, and the flow is If Random Sample is 50 list is Test Cadence, default is Control Cadence
- From there, I would set up my regular campaigns as usual with the Control Cadence list as the audience. I would set up the test campaigns (half the amount of the regular campaigns) with the Test Cadence list as the audience
Am I missing anything else? All input appreciated.